Market research Africa
A good understanding of the African market is vital for a successful Go-To-Market strategy. Gateway MedTech has supported many companies with getting required market intelligence and insights through conducting market research.
We can support with the assessment of:
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The market landscape. This includes the analysis of the healthcare infrastructure specific for your products and services which will give insight into aspects like:
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Market size and potential for medical device or IVD
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Procedure volume and potential estimation
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Market trends and drivers
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Epidemiology and disease prevalence
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Healthcare and facility infrastructure
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State of technology versus current available options and procedures
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Competitive landscape, key players (including pricing)
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Customer needs
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Structure of local sales and distribution channels and key distributors active in the market
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Procurement system
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Distributor profile
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The regulatory environment. Describing the product registration and regulatory approval process and estimated timeline for selected markets based on device class, risk classification, local versus foreign manufacturer, etc. See the individual country pages for more details on the regulatory environment;
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Reimbursement landscape. Provide an overview of the health insurance system and reimbursement landscape (payors, reimbursement amount) in selected markets and the process to get the device covered under the reimbursement system and the timeline for the same;
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Medical endorsement. Role of medical societies and expert groups in market entry. Role of KOLs in medical endorsement and expediting the reimbursement process. Identification of KOLs active in selected markets that are relevant to your specific product;
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Patient care pathway. Describing the patient care pathway in markets of choice. Key HCPs involved in the pathway and key decision makers in terms of diagnosis and treatment option;
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Physicians survey. Offering targeted and quantitative data collection solutions to gather valuable insights from key stakeholders, including healthcare professionals, patients and industry experts. These services provide a quick and efficient way to gather robust data points, provide market feedback, access market dynamics and validate product concepts or strategies. Ideal to get unbiased feedback on product concepts, understand unmet needs, determine the patient journey and the willingness to adopt a new concept or therapy.
We have done many projects in Africa offering market insights as input for further decision making.
We follow a standardized process for data collection through both desk and primary research. Several sources are being used dependent on the area/aspect being explored, for instance:
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Presentations, blogs, lectures, and articles in the applicable care areas;
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African industry reports, white papers, and reviews in the applicable care areas;
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Peer-reviewed articles, publications in respected journals;
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Company websites, quarterly and annual reports, and analyst reports on MedTech devices in different care areas;
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Local online e-commerce websites, government websites, technology information (e.g. clinical evidence, videos, etc.);
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Collect author and investigator lists from available medical publications, government sites and medical associations;
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Identify African Key Opinion Leaders (KOLs) based on their comprehensive involvement across disease areas, considering relevant articles, studies, and association memberships.
In addition to secondary research, we may also engage with local industry experts for qualitative insights. These interviews will serve to complement and enrich the data obtained through desk research.
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